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Case Study Design (Sales & Marketing)
Project type
Graphic Design
Date
2023
Location
New York City
Role
Art Director, Project Manager
I was tasked to create pamphlets for the sales’ team to use as marketing collateral during their sales process. I planned the look and wrote the copy for the material and worked with a team of graphic designers to create the final copies for both digital and print.
The goal was to create material that felt connected to our brand identity and addressed questions that prospects would have early in the sales process to prepare them for their meeting with the sales team to ensure they had a clear grasp of the services of the company and how it could be effective for their business.
We tracked the feedback gathered by the sales team through survey’s and interviews with prospects and discovered that they felt 65% more confident in our services going into the call vs without the pamphlet.
