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Website Redesign

Project type

Web Development, UX/UI Design

Date

2022-2023

Location

New York City

Role

Art Director, Copywriter, Project Lead

During my time as a Content Marketing Producer, I led the project of revamping the company’s website to create a clear brand identity for the startup, improve site navigation issues, and create compelling content to attract our ideal customer profiles and increase our visitors metrics.

My role was to write a creative brief for brand design, design UX wireframes, plan and write website copy and content while leading a team of designers and web developers to implement the vision.

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